Building something that required decentralized trust to use in securing personal data, upgrading the current financial system, brought faith and trust at the forefront.
People learned how to trust and have faith in each other and therefore value just happened. They used math and smart contracts to make sure this was immutable and forever recorded for auditing purposes.
It was honest and agenda-less and gave everyone the freedom to express themselves and to keep failing at building value until a breakthrough happened and the value was achieved.
It wasn’t forced, therefore it was adopted effortlessly.